Liverpool Victoria has announced they have improved their term assurance rates on their three core protection products, the Flexible Protection Plan, Family Income Benefit and Gift Inter Vivos plans. This change of rates has been particular significant if you are looking to insure a sum between £150,000 and £300,000 and particularly for those who are considered a non-smoker.

The Flexible protection plan can hold a range of protection policies however concentrating on term assurance these rate changes apply to level, decreasing and index-linked policies both single and joint life. These policies would pay out a lump sum should the worst happen while a family income benefit will pay out a monthly income in the same scenario.
Mark Jones, head of protection at LV=, said: “These improvements will help us offer customers a combination of great experience, proven ability and competitive price. We make no bones of the fact we are keen to expand our customer base for term assurance, especially at the higher sums assured end of the market.”
This is great news for the consumer as it keeps the market as competitive as ever and ensures you are getting the best service at the most competitive price. If you already have a policy in place and are looking to review or similarly are just dipping your toe in the protection market then we are here to help. If you are looking to take out personal protection insurance and would like some guidance or quotes from all the market leading insurers then let use know, we are here to make your life easier.


